The brief: Supply internal and external communications to support product launches, brochure releases and third-party photoshoots. Generate additional material to provide sales staff with information about new destinations and offers.
My role: Lead Designer, Artworker, Project Manager.
Interactive map of Manhattan: a PDF sales tool for retail staff, with links to all the hotels available in New York.
Departure Beach launch: an external pull-up banner and internal flyers (digital and print), used to advertise the launch of Departure Beach to customers and staff.
Layout specifications: a tech sheet and subsequent chosen cover, from the Florida 2021 brochure photoshoot, with Disney at Star Wars: Galaxy's Edge.
Retail stores and airport lounge advertising: an interactive PDF to email to potential store customers, and printed boards to advertise current brochures, with QR codes to generate trackable data.
Key Selling Points document: an internal communication, delivered to staff when a new brochure is released, to highlight new destinations, hotels and special offers.
Computer wallpaper: an internal communications graphic, updated to all staff computers as the desktop image, to advertise the launch of a new brochure title.